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IS GRAPHIC DESIGNING A
GOOD CAREER CHOICE?

BY ZAIN AHMED KAMAL

In this blog we will discuss about Graphic Designing, the services in Graphic Designing and why graphic designing is a good career choice?

By definition Graphic Designing is the process of creatively arranging text, shapes, pictures, color, photos, patterns and illustrations to convey a message to a wide audience or an individual reader. In our life we everyday come across a lot of things made with the help of graphic designing. For example while walking on a road we see a huge hoarding beautifully designed for the advertisement of a product or service, buying something wrapped in an attractive package with details of the product or see a poster of an upcoming movie. Sitting at home reading a magazine or a menu card in a restaurant. All this and much more is made with the help of Graphic Designing.

GRAPHIC
DESIGNING
SERVICES

Now coming to Graphic Designing Services List, one can do all of these or specifically master in one to make a career in graphic designing, choice is yours.

  1. Logo Designing
  2. Brochure Designing
  3. Catalogue Designing
  4. Menu Card Design
  5. Package Designing
  6. Leaflet Designing
  7. Visiting Card Design
  8. Hoarding Design
  9. Website Designing

This and lot more things can be made with the help of Graphic Designing however we will discuss in details about logo and brochure designing.

LOGO DESIGNING

What is Logo Design Service? Logo is a graphically made mark, emblem, shape, text, color or symbol used to give an identification and recognition to a particular brand or business and the process is called Logo Designing Service.

Now one may also ask why a logo design? A logo is not only made for separate identification from other companies and its competitors but is also the base for all Branding Initiatives. Every Idea, Logic, Design and Execution is going to revolve around it and so its importance is obvious. So now it must be clear why a logo design is needed.

If you wish to know about the process of logo designing then you can read a blog by the name Ultimate Guide to Graphic Designing at https://zakdesigns.co/2019/10/17/ultimate-guide-on-graphic-designing/

Or if you want to see a video on logo designing process then watch it at https://www.youtube.com/watch?v=V1_Mv53BT-c&t=5s

Brochure Designing

What is brochure designing? Designing a brochure is the process of creatively arranging information of a company, product or service graphically with the help of texts, shapes, colors, background and images. Usually designing of brochure is done to be printed on papers but can also be used in e format. It is generally folded in two halves but can also be a set of unfolded papers put into a base folder.

A Brochure helps in the advertising and marketing of a company, product or service. It contains all the necessary information need to be provided for knowledge.

If you wish to know about the process of brochure designing then you can read a blog by the name Ultimate Guide to Graphic Designing at https://zakdesigns.co/2019/10/17/ultimate-guide-on-graphic-designing/

Catalogue Designing

What is Catalogue Designing? A catalogue is designed to provide detailed information about the company and their product or services to potential clients. It usually has a list of products or services with other important details.

Menu card Designing

What is menu card designing? Whenever you go to a restaurant you are provided with a menu card to place an order. This menu card is also made with the help of graphic designing. It must contain all the dishes and drinks with their prices provided by that restaurant.

Package Designing

What is package designing? Any product provided by any company has to be packed before giving it to the end consumer. This pack can be a beautifully designed box or sealed in a plastic wrap. This package for any product has to be designed with the help of graphic designing. The cover or front part must show the product inside that package in a lucrative way and on the back necessary information of that product must be mentioned. In package designing the most important thing is the dimension or size, first that is finalized and then it is accordingly designed by placing the content creatively.

Leaflet Designing

What is Leaflet Designing? A leaflet is a one page or folded one page paper used for marketing. It is usually designed to make people aware about upcoming discount, offers or new products of a particular brand. It does not contained detailed information of the company. The size of a leaflet is usually half of an a4 paper but can also be smaller or bigger that that.

Visiting card Designing

What is Visiting card designing? A visiting card is small card with the information of the company and the information of the card holder. One side has the logo of the company and its contact information like website address or email id and the other side has the name of the card holder, his designation and his contact information. A visiting card is also called business card as it used for business purpose. A visiting card can be of any size but usually is 3.5 inches broad and 2 inches tall.

Hoarding Design

What is a hoarding? A hoarding is usually the huge giant size board found either on the top of buildings or on roadside or under a flyover. They are huge and is used for marketing of a particular product or service. As it is huge in size it is visible even from distance. The content on a hoarding is also designed with the help of graphic designing.

Website Designing

What is website designing? Web designing by definition is the process of arranging a layout using pictures, information, shapes and color to provide details about the products or services being provided by a company. Among various types of website the most commonly used are informative websites and e-commerce websites.

An Informative website is generally designed to provide the information of a company. For example about the company, its services, may be portfolio and more.

On the other hand an e-commerce website is made with the sole purpose of selling products. They may deal in one type of product or various types of product. These kind of website are more complicated than informative website. They need more storage capacity, payment portals, tracking details information and more.

The layout of any website must be simple and consumer friendly. A complicated website is of no use. The images being used must be of low resolution but not blurry so as to keep the website fast. A slow website will make the user run away.

A website must be made keeping in mind that it will be operated on various platform, each having their own size or dimension. The website must work properly on all platforms like desktop, laptop, tablets and mobile phone.

This website is also designed with the help of graphic designing.

Career in
Graphic Designing

After all the above discussion let’s come to the main point, a career in graphic design. The reason behind telling the major services of Graphic Designing is to make you understand that for literally everything Graphic Designing is required. Even for the best of products or services marketing and advertisement is essential and that is done with the help of graphic designing.

A company cannot sell its product without proper packaging and for that Graphic Designing is required.  A restaurant cannot sell its dishes and drinks without a menu card and for that graphic designing is required. No company can start its business without a logo and for that graphic designing is required.

Moreover today the entire world is digital and in this digital era content is the king. This content is created in many ways one of which is graphic designing. By this point only you can understand what scope it has. There are number of jobs as a graphic designer and opportunities to work as a freelancer or start a business.

Even with such a scope the competition is high and probably graphic designing is one of the most competitive field in today’s world. Everyday someone is becoming a graphic designer or opening a graphic designing firm but also each day a graphic designer quits, because of the lack of patience and love for designing. In the very beginning it was mentioned that don’t become a designer because it’s a fancy thing or there is huge money in it, do it only if you love it. Believe me only this LOVE for creativity and designing will keep you going through the tough and bad days and eventually you will succeed.

Don’t learn the software or understand the principle of designing to get a good job or start a business. Learn it to get good at it to become the best at it and then you don’t have to find a job or opportunity, jobs and opportunities will find you. The only thing which will make you good at it is practice, do that with the urge of achieving perfection which you will not achieve but in the process you will definitely achieve excellence and that will take you to the sky.

Do not worry of failing because one will and everyone does in the process, failing is not the opposite of success but the process in achieving success. In the beginning you will make bad designs but one has to make bad designs in order to make good designs.

Practice each and every day with love, fail each and every day and get up again and practice again with love, because “ to be successful one must improve, to improve one must practice, to practice one must learn and to learn one must fail”.

If you have any problem understanding anything or have any advice on improving this blog then please comment below.

If you want to know how to start your career as a graphic designer then do watch this video, as I have shared ways for that and tips for free marketing without spending a penny. Watch it here at https://www.youtube.com/watch?v=u7nXegEzhhU&t=17s

We at Z.A.K Designs provide complete branding solution so for any help please contact us at [email protected] or visit our website at www.zakdesigns.co

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