BY ZAIN AHMED KAMAL
Home » Graphic Designing » Five things a logo must have
In this blog we will discuss what a logo is, why it is important and the five things a logo must have.
Logo is a graphically made mark, emblem, shape, text, color or symbol used to give an identification and recognition to a particular brand or business. Logo is generally made in vector based software’s like Corel Draw or Adobe Illustrator.
If you wish to know what vector based software is, logo designing process and more then you can read a blog by the name Ultimate Guide on Graphic Designing at https://zakdesigns.co/2019/10/17/ultimate-guide-on-graphic-designing/
Or if you want to see a video on logo designing process then watch it at https://www.youtube.com/watch?v=V1_Mv53BT-c&t=5s
A logo is not only made for separate identification from other companies and its competitors but is also the base for all branding initiatives. Every idea, logic, design and execution is going to revolve around it and so its importance is obvious. By now it must be clear why a logo design is needed.
Let’s start with it.
A logo must be designed with a concept. It is must for the concept to be unique and original. It should not be copied from anywhere. Let us discuss more about it using an example.
This restaurant “Dosamania “specializes in South Indian dishes. They wanted the logo to have a touch of their culture and tradition.
So we made a custom font, taking inspiration from south Indian language and their fonts. Each letter is creatively made and you will not find it anywhere else. After designing the custom font we placed it on a banana leaf as in their tradition they give food wrapped in a banana leaf.
This was the concept behind this logo. I hope it is clear now and if you have any question please put it in the comment box and I will definitely reply to it.
Have you ever noticed a three or four words sentence below a logo? You must have seen but still let me remind you. Under the logo of Nike you will always find written “Just do it”. In every advertisement of the famous food chain KFC (Kentucky Fried Chicken) you will always find “Finger lickin good” being said or written below the logo.
Let me show you an example of one of the logo we made.
Kefi Lounge, this name comes from Greek culture meaning party. It was believed that no one partied better than the Greeks. So the icon you see is a glass, made by placing the mask upside down. This mask is what the Greeks used to wear in battle to protect themselves from the enemies. Coming to tagline “Party like the Greeks” is used as this lounge is for parties and to have fun time.
The basic function of a tagline is to help the logo communicate with people and make them understand what the brand or company deals in. A tagline not fulfilling this need is of no use.
However it is not necessary for a brand to have a tagline but it definitely helps in the process of communication.
It is very obvious to add color on a logo, but the question is which color? Which color will carry the meaning and concept of the logo properly? It is a very important question and must be answered. One has to understand that every color has a meaning and any color added to a logo must have logic, reason and must go with the concept.
Let’s understand this better with an example. We made a logo for a company by the name Marvel, which deals in pools and fountains.
This is what we call a word mark logo, concept in the letters itself. We made the alphabet “A” look like a swimming pool and added light blue color in it. If you will notice the entire logo is in blue color and the inside of “A” in light blue color just like the color of water. The reason behind keeping everything in blue is because both pools and fountains have water in it.
Just as a tip, do not add too many colors in any logo. Choose one or two colors and maybe different shades of it. Please remember the color chosen for the logo stays the same everywhere, for all the branding initiatives no matter what. So choose the colors wisely. Logo designing and branding goes hand in hand.
I cannot emphasis more on this topic than to write a section for it. To be successful in this or any profession one must come up with original ideas, copying will ruin the reputation of any designer and once ruined it cannot be recovered. Do not copy an idea or concept from anywhere, rather create one. It is going to be challenging but that’s the fun, once you create a concept it is all yours.
On the journey of designing a logo, you will end with a story. A story of how you started, what concept you developed, what challenges you faced and what you ended with. Let me show you what I mean, watch the video.
In this blog we will discuss about the types of graphic designing software, different software used in graphic designing industry and which is better from the other in which way.
In this blog we will discuss about Graphic Designing, the services in Graphic Designing and why graphic designing is a good career choice?
This blog is for people who are confused between graphic designing and web designing. It is very important to understand that Web Designing is a part of graphic designing and both are different from Web Development.
This Ultimate Guide on Graphic Designing will help individuals who wants to make a career in Graphic Designing.
We genuinely want to help people by providing them information on subjects like graphic designing, web designing, motion graphics, digital marketing and printing.
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